BeautyKat - Shiseido HAKU Melanofocus EX Whitening Essence (45g)

Shiseido HAKU Melanofocus EX Whitening Essence (45g) (09 version)

Shiseido HAKU Melanofocus EX Whitening Essence (45g) (09 version)

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Price: $108.88

Shiseido HAKU Melanofocus EX Whitening Essence (09 version)
Shiseido HAKU Melanofocus EX Whitening Essence is a new generation of an awarded winning whitening essence HAKU which was launched in 2005. HAKU EX helps you to improve uneven skin tone, freckles and dark spots caused by aging process and sun exposure.

HAKU EX combines new whitening ingredients 4MSK and m-Tranexamic Acid* for ultimate whitening results. These ingredients help to prevent the formulation of melanin that causes pigmentation problem, and control the size of discoloration area that may enlarge over the time due to the aging process.

HAKU EX is able to prevent and lighten pigmentation, as well as to minimize dark spot area caused by sun exposure. It also helps to restore damaged skin caused by UVA/UVB, pollution or other environmental factors. This anti-inflammatory function is critical in the process of whitening as the skin becomes healthier, more transparent and in even complexion; thus, the whitening result is able to last longer.

For all skin types

How to use?

Apply day and night after cleansing and toning. Put some in palm then apply to affected area with circular motion until the product is absorbed. Apply the essence all over the face again. For those with oily skin, apply essence on affected area, following with a light moisturizer for a complete protection.

*Shiseido discovered the whitening effectiveness of m-Tranexamic Acid in oral foam 10 years ago. Since then, Shiseido applied a patent for use of m-Tranexamic Acid in skin care product. After several years of study, Shiseido launched HAKU Whitening Essence which contains m-Tranexamic Acid in 2005. This acid helps to reduce and suppress the production of melanin that may cause dark spots and other pigmentation problems.

For more information about Shiseido:
www.shiseido.com.tw
www.sca.shiseido.com

Product Questions and Answers

Date: Sat, 16 Jan 2010
Name: Anna
Skin Type:

Question: I searched from website that Shiseido Haku contains m-Tranexamic Acid which might causes side effects. May I know the percentage of m-Tranexamic Acid used in this product?

Answer: There is no percentage of m-Tranexamic Acid printed on the box and the active ingredient is Potassium Methoxysalicylate 1%

Here is the ingredient list of Shiseido Melanoreduce EX Whitening Serum: Water, Glycerin, Dipropylene Glycol, Behenyl Alcohol, Alcohol, Hydrogenated Polydecene, Dimethicone, Erythritol, Maltitol, PEG-20, Pentaerythrityl, Tetraethylhexanoate, Myristyl Myristate, Tranexamic Acid, PEG/PPG-14/7 Dimethyl Ether, Potassium Methoxysalicylate, Tocopheryl Acetate, Menthol, Lauryl Betaine, Serine, 3-O-Ethylascorbic Acid, Lactobacillus/Nelumbo Nucifera, Seed Ferment Filtrate, Sodium Hyaluronate, Zingiber Aromaticus Extract, Petrolatum, Stearyl Alcohol, Sodium Methyl Stearoyl Taurate, Butylene Glycol, Trisodium EDTA, Sodium Citrate, Isostearic Acid, Citric Acid, Sodium Metaphosphate, Sodium Metabisulfite, Tocopherol, Phenoxyethanol, Sodium Benzoate, Iron Oxides

Date: Sun, 10 Jan 2010
Name: Anna
Skin Type:

Question: May I know the difference between these two products?

- Shiseido HAKU Melanofocus EX Whitening Essence (45g) (09 version)
- Shiseido Melanoreduce EX Whitening Serum (45g) (09 version)

And there is another type called Shiseido Haku 2. What is the difference?

Answer: Shiseido HAKU Melanofocus EX Whitening Essence (45g) is distributed in Japan while Shiseido Melanoreduce EX Whitening Serum (45g) is distributed in Taiwan. They are both made by Shiseido, Japan and manufactured in 2009. The ingredients of these products are no difference except for the product names and retail prices. On the packing of Shiseido HAKU Melanofocus EX Whitening Essence (45g), you can only see Japanese usage and ingredient list. For Shiseido Melanoreduce EX Whitening Serum (45g), you can see Chinese usage and English ingredient list. Shiseido HAKU2 was manufactured in 2007/2008 and we only carry the above products as HAKU2 was discontinued last year.